William joined YouGov UK in 2015 and was promoted to a global role in 2016, responsible for taking new innovations to market. Currently, he is the global lead of YouGov’s Audience Data proposition and Head of Sales and Marketing for YouGov Direct – a new audience data platform that has created a fair value exchange for Brands, Publishers and Consumers.

Will read Economics at the University of Sussex, is a keen sportsman and father of two.