Changes in legislation, technology and social movements are encouraging consumers and readers to own their own data. The rise of this personal data economy is putting even more pressure on the traditional Publisher business model. But by embracing these changes organisations are successfully turning the situation to their advantage: creating new and valuable data to enrich reader profiles and enhancing their ad targeting capabilities, while also opening up a new revenue stream; and in doing so unleashing the power of their audience.

This session is part of the Roundtables, and will run twice (two 30 minute sessions, each with a 10 min switch-over buffer)