Alistair has worked in Direct Mail for the past 20 years across both sales, marketing and operations. In his many roles the main driver has always been innovation and stand out on the door mat to deliver a response and show clients value for money. He is active in the industry and championed new developments to support and develop mail including JICMAIL and Partially Addressed. He is currently sales Director at Lettershop and is working across the YM Group to create value for clients utilising the combined offering of all the companies.