Step Change: Is Publishing Really Ready For A Product Management Approach?
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Presentation
Synergy
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In the world of tech, successful decisions are made on the basis of customer needs and objective thinking rather than ideas and opinion. It’s an approach that is increasingly filtering into publishing but are we truly embracing the potential benefits of product management, built on metrics and a willingness to fail, or are we still making decisions based on the loudest person in the room?
Speaker