In this age of information overload, quality content is valued more than ever. As customers ignore or evade advertisers and distrust paid-for influencers, major brands increasingly use quality reviews to elevate their products and services in a competitive market. NLA’s newest service can find where publisher content and/or logos are already being used online. Publishers can then decide whether to offer a licence – generating brand new revenues, or ask for its removal.

This session is part of the Roundtables, and will run twice (two 30 minute sessions, each with a 10 min switch-over buffer)