In this roundtable, we will review the typical data sources currently used by media businesses for analytics and marketing, from email lists, GA, CRM, paywalls, and marketing automation tools, to understand the current value and workflows.

We will then discuss how to achieve greater value by achieving integrated real time views and campaign based automation. We also cover how best to identify and leverage the KPI’s that will sustain and grow revenue and audience value.

This is a starter playbook for effectively understanding your audience by putting the right discovery framework in place, automating interest, permission and engagement capture, and leveraging these to grow membership communities and profitable revenue.

• Achieving analytics insight in real time
• Automated segmentation
• Conversion events, triggers and automated campaigns
• Differentiating between Humans and Bots for the best accuracy
• Real Time Targeting
• Getting the most out of the audience CRM - intel in context

Along with Affino media clients we will discuss this increasingly important topic and aim to offer attendees the opportunity to come away with some practical and valuable steps which will add value to their businesses.

This session is part of the Roundtables, and will run twice (two 30 minute sessions, each with a 10 min switch-over buffer)