A one company man, from Tea Boy to CEO. Conducted an MBO from the founder in 2004, overseeing the company’s evolution from analogue to digital. Experienced across all media channels, working on briefs large and small, spanning multiple market sectors across B2C and B2B channels. Much prefers challenger brands with big ambitions than clients stifled by protocols and politics. A passionate exponent of the independent agency sector and co-founder of the Alliance of Media Independents.