Lea is a multi-award-winning behavioural scientist and founder of Mindscope, the first behavioural science labs specialising in the new era of influence; shaping behaviour in new dynamic landscapes across tech, entertainment, culture and commerce.

Named a “pioneer in the field of Behavioural Science” by Campaign Magazine, she developed a reputation as one of the most sought-after and disruptive experts, speakers and thought leaders in consumer behaviour today, and has made her mission to turn complex human behaviours into accessible interventions that translate behavioural insight into meaningful commercial and human impact.

Her impact had her recognised by leading industry accolades such as Campaign Media Week 30 Under 30 (2022), Management Today 35 Women Under 35 (2023), and The Media Leader Future 100 (2024), with Lea also featured by Inside Behavioural Economics as one of the world’s top behavioural experts.

As the Behavioural Advisor and Executive Member of The International Academy of Digital Arts & Sciences – alongside figures like Tim Berners-Lee and Alexis Ohanian – Lea has been instrumental in pioneering the integration of behavioural science into media and marketing practices Helping clients understand hidden viewer habits, decode the science behind brand experiences, and anticipate trends across content, marketing, AI, e-commerce, and digital media, Lea is redefining how communities and human connections evolve in today’s cultural landscape. Her client range spans across BBC, Canon, Amex, TikTok, Snapchat, Google and many more.