Waiting for your print issue to arrive can be frustrating. The perfect moment to get the magazine content in a user’s hands is right after they subscribe. Providing fast access to a digital and mobile optimised current issue with no friction can be a game changer. eMagazines hosts this discussion around conversion rates, engagement and retention across your mobile content, as well as giving insight into how publishers can take advantage of the Apple effect when it comes to content distribution.

This session is part of the Roundtables, and will run twice (two 30 minute sessions, each with a 10 min switch-over buffer)